Top Social Media Influencers in India (2024)

Posted On : 08-07-2024

Top Social Media Influencers in India (2024)

Social Media Influencers are now revolutionising the digital world. Having curated a space for themselves in their impeccable niches, these influencers captivate audiences with their content, delivery and promising authority.

With creative brand endorsements and celebrity collaborations on the rise, These top social media influencers in India have developed their loyal community of users who regularly consume their content and keep coming back for more.

In this article, we will learn about the top Indian social media influencers in detail, but before going to the main core of the blog let’s understand who these social media influencers are.

Who are Social Media Influencers?

Social Media Influencers are individuals who have developed skill, experience or knowledge on a subject and they continue to share this with their audiences gaining fame and dedicated following along the way. From fashion and lifestyle to travel and food, the most followed social media Influencers in India are making their mark on the global stage, showcasing the country's diversity and creativity.

Amongst these there are a lot of contenders playing a major role shaping our daily lives and here is the list of the biggest social media influencers in India curated by a leading influencer marketing agency that have secured their place in their own unique ways!

Let’s explore them!

Top 10 Social Media Influencers in India

  • 1. Prajakta Koli

    Prajakta Koli

    USP:

    Prajakta Koli was recently awarded "the most stylish digital star of the year" and was also on the covers of Elle, Cosmopolitan and Rolling Stone in India!

    About the Creator:

    Prajakta Koli, a.k.a Mostlysane is amongst the most popular social media influencers in the current date and is also one of the most recognizable personalities in Indian Youth. Having debuted with her first video on Youtube in 2015, Prajakta in the past year has debuted in the Netflix series 'Mismatched' and was even featured in the Youtube Original documentary "Creator For Change". Having embarked into the world of social causes in the past year, Prajakta is now a UNDP Youth Climate Champion and can be actively seen advocating for mental health awareness.

    Top brands like Gillette have benefitted from her unique touch with the youth while also aligning with Prajakta's vision of promoting healthy hygiene through her content. With over 8M followers and promising upcoming projects, Prajakta is sure to leave no stones unturned on her journey to success!

  • 2. Kusha Kapila

    Kusha Kapila

    USP:

    Kusha recently debuted in Minus One: New Chapter and Selfie while also featuring in the movie Thank You for Coming. She is also a prominent advocate for body positivity!

    About the Creator:

    A charming individual that shot to fame with her satirical takes on the urban Indian life, Kusha Kapila has transitioned from simply a social media influencer to mainstream entertainment. While Kusha continues to share her witty takes on social issues and pop cultures in unique ways that resonate with her massive audience; she has recently collaborated with major brands making waves in the fashion industry as well.

    Kusha can often be seen during brand collaborations on social media like 82°E along various fashion brands including Nykaa launching their stylish campaigns and helping them to reach the masses. With her recent OTT debut on Dehati Ladke and features on prominent magazine covers that have amassed a following of over 3.7M followers; Kusha is a charming face for you to remember!

  • 3. Masoom Minawala Mehta

    Masoom Minawala Mehta

    USP:

    A fashion creator, entrepreneur and investor, Masoom has also been featured on Forbes Asia's 30 Under 30 List and GQ'S Most Influential Young Indians as well. Masoom has also become a generation equality ally at UN Women India.

    About the Creator:

    A Fashion-influencer of modern India, Masoon Minawala has made huge strides as a fashion influencer having recently launched her own line of fashionable clothes. With over 1.4 million followers on Instagram, Masoom is a regular at International Fashion Weeks and was even recently invited as a speaker at the United Nations.

    Various fashion brands like STUMBL have joined forces with Masoon to help recruit top fashion influencers by building an honest and strong community of fashion enthusiasts. With her focus on promoting Indian designers and sustainable fashion, Masoom has revolutionised the world of social media while even actively advocating for financial literacy and women empowerment! With a clear vision and focus on Luxury Fashion while also basking in the success of her recent book "She'll never make it!" Masoom is soon to become a fashion icon for the youth!

  • 4. Komal Pandey

    Komal Pandey

    USP:

    A renowned video creator and Cosmopolitans best fashion influencer and vlogger, Komal Pandey has quickly become the couture queen of social media for her stylish choices!

    About the Creator:

    Komal Pandey has cemented her place amongst the famous social media influencers in India as she has developed an audience with her bold style statements and creative outfits in the fashion world. With over 1.9 million followers on Instagram; Komal has collaborated with various fashion brands and has even begun her own fashion line while focusing on upcycling fashion trends and enforcing sustainable fashion choices.

    A fashion enthusiast, Komal has had various collaborations like "House of X" and Olay, advocating for a unique style and self-care with her young audiences. Recently Komal has even become a top-voice on body positivity and self-love with significant campaigns with notable ones on body shaming and mental health as well. With her emerging persona and unique approach to the fashion world; Komal is one to follow!

  • 5. Kritika Khurana

    Kritika Khurana

    USP:

    With a top-notch and caring sense of fashion, Kritika is known for the best portrayals of the diva in her! With a dedicated fan base and a committed plan; Kritika looks set to take the fashion world by storm!

    About the Creator:

    Kritika Khurana, a.k.a "That Boho Girl" is another social media star in India, who has carved a niche for herself in the domains of fashion with her unique Bohemian aesthetics. Having launched an e-book on personal style along her very own jewellery line in India, the influencer is set to expand her influence beyond her social media following of 1.8M followers.

    Kritika can often be seen making careful collaborations with eco-friendly brands that align with her vision and focus on conscious consumerism and sustainable fashion choices. Amongst her recent collaborations, Kritika helped Gap India in a campaign emphasising on self-expression and iconic designs for her dedicated audiences. With her unique style and expanding influence, Kritika is sure to leave you in awe of her every move!

  • 6. Manjul Khattar

    Manjul Khattar

    USP:

    The heartthrob of digital India, Manjul Khattar is a social media sensation known for his prominent acting and musical capabilities!

    About the Creator:

    A teenage sensation in India, Manjul Khattar rose to fame with his comedy sketches and lip-sync videos and aced the social media landscape by becoming a popular social media influencer from Instagram to Youtube and beyond.

    A youth icon at the peak of his health; Manjul has famously collaborated in the past with top brands like Spykar, Hike and many more! Having recently embraced the musical side of himself, Manjul has released several singles while continuing to create short-form content by sticking to his roots that led him to fame. With his commitment and adaptability across various digital landscapes, Manjul is here to stay!

  • 7. Manav Chabbra

    Manav Chabbra

    USP:

    A Content-creator and a youth icon, Manav is building a name and content across various platforms while establishing his versatility for his young audiences!

    About the Creator:

    Manav Chhabra, a.k.a Mnv is a social media star in India that captivated audiences through his charismatic personality in the realm of short-form video content. With a 2M follower base; Manav continues to entertain and engage his audience through his unique blend of lip-sync videos, dance videos and comic sketches. A sensation amongst his followers, Manav has had collaborations with various brands such as Rado, Colgate and Samsung bridging the brands with his youth followings.

    Amongst India's top social media influencers, Manav has recently ventured and gained acclaim for his musical accomplishments with an entry into mainstream entertainment. Cruising upon the dynamics of the social media world; Manav has secured a place with his niche and is set to break records in the future!

  • 8. Savi and Vid

    Savi and Vid

    USP:

    The Travel Couple have curated their own category and are the inspiration of millions of aspiring tourists and young teens!

    About the Creator:

    The Travel Couple of Social Media, Savi and Vid quickly rose to fame with their instagram account- Bruised Passports and are now amongst top social media influencers in India driving wanderlust in over 1.2M followers! Having documented their travel to over 100 countries; the couple recently published their book "Bruised Passport: Travelling the World as Digital Nomads" and are actively advocates for responsible tourism while sharing the art of travel photography along with their experiences and tips for the newer generations!

    Savi and Vid have even collaborated with local tourism boards while also promoting top brands like GoPro helping them reach the niche tourist audience while promoting their brands products. With over 15 years of documented travels and prominent features on Discovery Channel, Natural Geographic as well as the Travel Peacock Magazines, the couple have garnered acclaim from all around the world!

  • 9. Tanya Khanijow

    Tanya Khanijow

    USP:

    A solo traveller-turned sensation, Tanya's authentic and daring nature with her unique storytelling approach and content has helped mold a niche for herself!

    About the Creator:

    A travel enthusiast who embarked on a solo journey across the world; Tanya Khanijow is an adventurous woman who began with a dream of exploring the world and is now set to document and share her story with the world. With over a million followers, Tanya explores the hidden gems of India and beyond and has often been seen collaborating with local tourism boards to promote stunning destinations.

    A wanderlust tourist, Tanya has collaborated with top brands like Tata for Tata Tiago and various local tourism boards to help promote tourism and narrate the beauty of travel hoping to inspire and invite her audiences! Tanya has recently even begun a series of travel workshops as well as courses to empower women and further motivate everyone to explore the world confidently. With every journey documented in a blog and every experience captured in a photograph, Tanya is geared up to gain acclaim as the best social media influencer in India by exploring the world – Solo if necessary!

  • 10. Shivesh Bhatia

    Shivesh Bhatia

    USP:

    An expert in finger-licking recipes, Shivesh boasts of his expertise in baking and photography.

    About the Creator:

    Shivesh Bhatia is a budding influencer known for his easy-to follow and mouth-watering recipes and photography. Amongst the most popular social media influencers in India; Shivesh connects food bloggers and bakers to his passion for cooking and continuously experiments with healthy baking alternatives.

    Shivesh can often be seen vocalizing and advocating for popular food brands like Tata Tea, Partisans and Nestle amongst many others that align with his culinary passions inspiring himself and his followers to embark on culinary extravaganzas. Recently having launched his second cookbook, "Desserts for Every Mood"; Shivesh is bridging the gap for every home chef enabling them to use professional baking techniques by learning them through his online baking workshops. With a dedicated follower base and a niche that has been mastered, Shivesh is sure to leave you wanting for more!

Conclusion

With the constant growth in the number of social media users and the prospering field of social media; Influencers are surely set to take the world by storm. From influencing our choices by advocating for brands to inspiring the newer generations, Social Media influencers are here to take the world by storm!